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Creativity, Inc. is a guide to building and maintaining a creative culture, written by Pixar's co-founder Ed Catmull. The book uses Pixar's history to share principles for fostering creativity, such as protecting the creative process, embracing failure, and prioritizing collaboration and diverse teams over a single great idea. It details leadership concepts and management philosophies developed at Pixar to overcome common obstacles to creativity and unlock organizational potential.
$4.00