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Switch by Chip and Dan Heath won numerous accolades, including being a #1 New York Times bestseller for 47 weeks, named one of the best nonfiction books of 2010 by Amazon.com's Editors, and appearing on best-of lists from Inc. magazine and The Globe and Mail. The book's summary is that effective change requires directing the rational "rider," motivating the emotional "elephant," and shaping the "path" or environment.
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