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The Tipping Point by Malcolm Gladwell explores the science behind viral trends, explaining how small changes can lead to large shifts in social behavior, business, and marketing. It introduces the concept of the "tipping point," the moment an idea or trend crosses a threshold and spreads like wildfire, and analyzes the three key factors that create this phenomenon: the Law of the Few, the Stickiness Factor, and the Power of Context.
$4.00